John Varvatos Artisan Pure is a crisp, woody, citrus scent inspired by the lush hills of Xalapa, Mexico and its vast coffee and citrus groves. The composition highlights three different aspects of petitgrain: its leaves, branches and fruits.
Top notes: Lemon, bergamot, mandarin, clementine, thyme, marjoram
Heart notes: Petitgrain, ginger
Base notes: Woods, orris root, amber, musk
The face of the campaign is American actor and model Daniel Henney. The nose behind this fragrance is Rodrigo Flores-Roux.